Booked Solid Within 4 Months: My Interview with Architect Marketing Consultant
My behind-the-scenes interview with marketing ‘hired gun’ who had a struggling residential architecture firm increase their prices by 30% and booked solid in 4 months.
What is the secret of this “Monkey’s Fist”??
And what does it have to do with bringing in a flood of new clients and projects to your design business?
Read on, and you’ll find out…
A BLUNT QUESTION FOR ARCHITECTS AND DESIGNERS
Please forgive me when I ask you this question.
Ready?
Here we go.
If you are such a good architect then why aren’t you busy with lots of projects right now?
Part of the answer is that selling architecture services is still a challenge in this economy. But there’s a lot more to this question.
Are you frustrated by any of the following…
- Clients questioning your fees or worse still choosing a cheaper architect?
- Clients stalling and long delays?
- Losing deals to inferior architects?
- Being fully booked one month then wondering where you next client is coming from the next?
Unfortunately being the best architect will not make you rich. Here are three highly profitable companies who do NOT make the best product.
- McDonald’s doesn’t make the best burgers.
- Pizza Hut doesn’t make the best pizza
- Microsoft doesn’t make the best software
But they all make tons of money.
Why?
Because they are the best marketers.
LIVING IN THE REAL WORLD OF ARCHITECT MARKETING – AND THRIVING
That is unfair and should not be the case but all of us have to live in the real world.
‘Fair’ is not the driving force in our business, marketing is.
Sure you need to be a good architect however that won’t automatically bring you clients, since it’s likely there are many good ones in your area.
You need to be the best marketer of architecture services.
Architecture school does not teach that.
So how do you do it?
I am very excited to say that I will be interviewing a guy who will be able to help you make 2014 a breakthrough year.
QUICK STORY, HAPPY ENDING
Let me tell you a quick story.
A colleague interviewed a Kiwi architect who was doing extremely well in New Zealand. This architect talked about how she went from struggling to get leads even and was discounting her fee.
She then found a marketing ‘hired gun’ who specialized in selling professional services and within four months was booked solid and had over 120 leads. Plus, get this, she had increased her fee by 30%.
The stuff Mona was doing was NOT the typical stuff we are used to architects doing. In fact in some cases it broke every rules we had ever been taught about selling.
But it worked brilliantly and clients seemed to love this new approach.
At the end of the interview everyone who watched wanted to know who she had worked with because his name was never mentioned. The marketer was only referred to several times as ‘my expensive marketing guy’.
This drove people crazy including me so to cut a long story short I made a few calls, found out his name and asked if I could speak with him directly about marketing for architects.
He agreed.
WARNING
Be ready for something different, provocative, and challenging.
These strategies are not your typical run of the mill ideas used by architects.
Here is a taste of what Richard will be covering.
- How to attract the most profitable clients and repel the clients who want everything for free.
- How to charge significantly higher prices than your competition and get little or no resistance
- The Secret of the Monkey’s Fist – how to get qualified buyers calling you
- The Shock and Awe gift box that regularly doubles conversion rates and slashes the time wasted on prospects who are never going to buy on price
The ‘marketing guy’ has agreed not to just share strategies but also the mindset required to transform your thinking about selling and buying architecture services.
Block out your calendar on Wednesday September 25 at 1 pm PDT and don’t let anything stop you from joining us for this exclusive interview, which will transform 2014 for you.
REGISTER FOR FREE WEBINAR: https://www2.gotomeeting.com/register/120039818
This changes everything.
Eric
UPDATE (Sept. 26):
Our interview yesterday was very well received with over 140 people attending, my best ever! The video recording is now posted (for a limited time) on my new Architects Marketing website. There will be a follow-up webinar with Richard Petrie, in which he will go over his entire Architect Client Getting System on Wednesday October 9 at 1 pm PDT – you can register for this free webinar here.
