Category Archives for "architect marketing"

My 60th Birthday Celebration – Three Gifts for You

Eric Bobrow, ArchiCAD GuruIn honor of my big 6-0 (which is TODAY), I’m offering you three special gifts:

1) Hangout with me in a one-time-only event April 28 as I share some of the most important lessons I’ve learned over the past 60 years.

In this exclusive, behind-the-scenes online session I’ll reveal for the first time the 7 top strategies that form the touchstones of my success in business and in personal life.

2) Get a great deal on any of my products in my big 60th birthday sale.

If you’ve been thinking of investing in yourself, now is a great time to do it.

3) At the end of this post I share personal thoughts on turning 60.

Two life-changing events coincide and make this day especially poignant.


On April 28 at 12 Noon PDT you are invited to hangout online with me in a unique 60 minute event celebrating my 60 years on the planet.

I’ll share some of my personal story, then reveal for the first time the 7 key success strategies that I’ve figured out over the past 25 years running my own business.

These are my touchstones – the things I think about working day to day as well as creating long-term strategic plans. They help me in business and in personal life.

My close friend and business partner Enoch Sears (host of the Business of Architecture podcast) will guide me and make sure that we share a really special hour together.

On this private session I’ll reveal:

  • The two simple strategies used by Richard Branson and Bill Gates to build billion-dollar companies (and how you can apply them to be more profitable without doing more work)
  • The one tactic that can flip the way potential clients view your services (and draw them to you with irresistible psychological forces)
  • How get more work done in less time (while growing your business and working more on the things you enjoy)

This call is invite-only. Just one of these ideas could be a game-changer for you.

This high-leverage information and direct business coaching comes from decades of experience. There will be gems that provide a tremendous amount of value to everyone who attends.

I’d like to make sure that everyone can afford to join me, so I’m making it available at 3 price levels:

NOTE: All levels give you equal access to the event.
The difference is in the size of your birthday gift!

If you’ve received great value from my teaching, feel free to thank me and help me celebrate with a higher level ticket purchase.

This session will NOT be made available publicly. The only way to hangout with me and learn my 7 key strategies is to buy a ticket. If you can’t attend live on April 28, you’ll get access to the recording.

I look forward to sharing this special occasion with you.


If you’ve been thinking about buying any of my products…

  • ArchiCAD training to help you get the most out of this powerful software…
  • MasterTemplate to maximize your productivity on ArchiCAD projects…
  • Marketing training to help you grow your design business…

My 60th Birthday Celebration Sale is a great time to invest in yourself!

For the next week, grab this opportunity to celebrate my 60th and get a fantastic deal on any of my products.

I’m going to make this as easy as possible for you to take advantage of this special opportunity. For every one of these products, you’ll have a full 60 days to pay with no interest (pay 1/3 down, 1/3 in 30 days, 1/3 in 60 days).


The most comprehensive training resource for ArchiCAD
Includes basics (QuickStart Course), intermediate and advanced video lessons PLUS membership in my ArchiCAD Coaching Program (get my help when you have an ArchiCAD question)

  • ONLY $600 (save $97)
  • BONUS 6 extra months of ArchiCAD Coaching (get 12 months of coaching instead of 6 months)
  • SUPER BONUS – get 60 minutes personal coaching with me ONE ON ONE!

Click here to grab the Best Practices Course plus all these bonuses at a GREAT price


The basics of ArchiCAD in 13 hours of video
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The Office Standard for ArchiCAD
Reduce your project startup time, cut production time, get higher quality output with the office template used by over 1,000 firms around the world


Learn how you can improve your website and online presence to bring in more clients and projects
Revised and expanded for 2014 with all the latest information you NEED to know


I’m coming into this celebration with joy and sadness.

A few days ago, my wife’s father passed away after a long illness. We spent the past week with her family in El Paso Texas. It was bittersweet, as it brought the family closer together as we shared our loss and remembered.

One of the moments I savored was a morning in which my wife and son lay down quietly together, breathing and feeling each other’s hearts beating. It might have been only a few minutes, but it seemed like an eternity.

I’m going to take the next few days off, enjoying time with my family in nature, away from the computer and the phone as much as I can.

Catch you later!




Booked Solid Within 4 Months: My Interview with Architect Marketing Consultant

The Monkey's Fist - A Useful Tool for Architect Marketing?

My behind-the-scenes interview with marketing ‘hired gun’ who had a struggling residential architecture firm increase their prices by 30% and booked solid in 4 months.

What is the secret of this “Monkey’s Fist”??

And what does it have to do with bringing in a flood of new clients and projects to your design business?
Read on, and you’ll find out…


Please forgive me when I ask you this question.

Here we go.

If you are such a good architect then why aren’t you busy with lots of projects right now?

Part of the answer is that selling architecture services is still a challenge in this economy. But there’s a lot more to this question.

Are you frustrated by any of the following…

  • Clients questioning your fees or worse still choosing a cheaper architect?
  • Clients stalling and long delays?
  • Losing deals to inferior architects?
  • Being fully booked one month then wondering where you next client is coming from the next?

Unfortunately being the best architect will not make you rich. Here are three highly profitable companies who do NOT make the best product.

  • McDonald’s doesn’t make the best burgers.
  • Pizza Hut doesn’t make the best pizza
  • Microsoft doesn’t make the best software

But they all make tons of money.


Because they are the best marketers.


That is unfair and should not be the case but all of us have to live in the real world.
‘Fair’ is not the driving force in our business, marketing is.

Sure you need to be a good architect however that won’t automatically bring you clients, since it’s likely there are many good ones in your area.

You need to be the best marketer of architecture services.
Architecture school does not teach that.

So how do you do it?

I am very excited to say that I will be interviewing a guy who will be able to help you make 2014 a breakthrough year.


Let me tell you a quick story.

A colleague interviewed a Kiwi architect who was doing extremely well in New Zealand. This architect talked about how she went from struggling to get leads even and was discounting her fee.

She then found a marketing ‘hired gun’ who specialized in selling professional services and within four months was booked solid and had over 120 leads. Plus, get this, she had increased her fee by 30%.

The stuff Mona was doing was NOT the typical stuff we are used to architects doing. In fact in some cases it broke every rules we had ever been taught about selling.

But it worked brilliantly and clients seemed to love this new approach.

At the end of the interview everyone who watched wanted to know who she had worked with because his name was never mentioned. The marketer was only referred to several times as ‘my expensive marketing guy’.

This drove people crazy including me so to cut a long story short I made a few calls, found out his name and asked if I could speak with him directly about marketing for architects.

He agreed.


Be ready for something different, provocative, and challenging.

These strategies are not your typical run of the mill ideas used by architects.

Here is a taste of what Richard will be covering.

  • How to attract the most profitable clients and repel the clients who want everything for free.
  • How to charge significantly higher prices than your competition and get little or no resistance
  • The Secret of the Monkey’s Fist – how to get qualified buyers calling you
  • The Shock and Awe gift box that regularly doubles conversion rates and slashes the time wasted on prospects who are never going to buy on price

The ‘marketing guy’ has agreed not to just share strategies but also the mindset required to transform your thinking about selling and buying architecture services.

Block out your calendar on Wednesday September 25 at 1 pm PDT and don’t let anything stop you from joining us for this exclusive interview, which will transform 2014 for you.


This changes everything.


UPDATE (Sept. 26):

Our interview yesterday was very well received with over 140 people attending, my best ever! The video recording is now posted (for a limited time) on my new Architects Marketing website. There will be a follow-up webinar with Richard Petrie, in which he will go over his entire Architect Client Getting System on Wednesday October 9 at 1 pm PDT – you can register for this free webinar here.

The 90 Day Architect Marketing Machine

If you’re an architect or building designer, this free Architect Marketing training webinar is for you.

Here’s what it’s about…

As you probably know, last year I became increasingly involved in helping my architect clients use internet strategies to generate leads. I even launched my Internet Marketing for Architects training course… then something interesting happened.

Through my research on other architect marketing specialists (my competition I thought) I stumbled across this strange name: ‘String Nikolic’. An offline architect marketing specialist from ‘down under’.

I was intrigued.

Long story short, I checked out what he’s teaching, connected with him and finally (it’s taken about 3 months) he presented his unique marketing system last month to my Architect Marketing Coaching program members.

The response from my members was incredible.

FREE Architect Marketing Training Webinar

90 Day Architect Marketing Machine training webinar slidesHere’s what it has to do with you…

With the success and feedback from this training webinar, I’ve convinced String to run a free online training on his ’90 Day Architect Marketing Machine’ – and you’re invited.

Click this link to reserve your seat:

90 Day Architect Marketing Machine – Free Training Webinar

  • March 6 at 11 am PST
  • March 7 at 4 pm PST

NOTE re the webinar times: PST = U.S. Pacific Time – that’s California time = GMT – 8. If you’re in Australia or New Zealand – that’s actually March 7 or 8…

Join String Nikolic on this LIVE online training where you’ll learn…

  • Why most architect marketing fails before it’s even launched – and what to do to make sure your audience is ready to receive your message…
  • The 5 key principles for building a rock-solid lead generation system that predictably funnels more prospects into your conversion appointments…
  • How to design a 90-day marketing machine for your architecture business – and convert more of your prospects into paying clients…

A note on capacity:

String has only 100 spots for this training (maximum limit on his webinar platform) plus he’s inviting his list of architects. So if you are interested I recommend registering before it fills up.

I apologize if the webinar is already full by the time you read this. We may offer it again, or make a replay available. I’ll have to talk with String to see what he’s willing to do.

Architect Marketing Training Slides

String gave me a preview of the presentation and it looks awesome. I twisted his arm and got him to agree to share the slides with me and allow me to post them for you to look over.

I suggest you download and print them so you have them handy while you watch the training. They’re set up as miniature slide images with space to write your notes.

Here’s the link again to register:

If you are tired of spending money on advertising with mixed results then this is for you. Or if you’ve been just waiting for the phone to ring, not knowing what to do to bring in business, then you absolutely can’t afford to miss this presentation.

I’m really looking forward to watching the webinar myself. (String has some great ideas and I want to steal them. ;->)


P.S. String told me that he’ll stay on as long as needed to answer questions LIVE on the call. I don’t know about you, but I prefer to ask specific questions about what to do right now rather than just go through theory.